Marketing massage is a challenge for most massage therapists. Many massage therapy marketing techniques are available to you. Some work better than others, depending on your individual situation.
You need to spend the time, effort, and money to learn all you can about massage marketing. You need to experiment to see what works best for you. Just getting started? Zero Cost Massage Marketing Techniques shows you 12 ways to market your practice with little or no money.
The e-book Ignite Your Massage Therapy Business by Amy Roberts provides basic, solid marketing information, although the copy I read needed a good copyeditor. Amy also offers a second e-book (I haven't seen this one), Marketing Secrets For Massage Therapists that shows actual ads used to build her massage practice.
Build Your Dream Practice: A Success Manual for Alternative Healthcare Providers is a concise and inspiring manual that will quickly and easily help you overcome these three obstacles to practice growth: limiting beliefs around money, lack of marketing and business knowledge, and ineffective communication skills and patient education.